Knowledge Management @ Xerox Corp


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : ITSY031 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Knowledge Management
Case Length : 11 Pages
Period : 2003
Pub Date : 2003
Teaching Note : Available
Organization : Xerox Corp.
Industry : IT & Computers
Countries : USA

Abstract:

Chester F Carlson invented the photocopy machine in 1938. He tried to sell his invention to companies like IBM and GE, but failed in his efforts as the companies did not believe that there was a significant market for photocopiers. It was left to a small New York based company called Haloid to finally market a product that later became indispensable for making multiple copies of documents. Xerox Corp officially came into existence in 1961 after Haloid changed its name to reflect its core business. Over the decades, Xerox diversified into a number of other businesses, some of which added value to its business model and others which had to be liquidated.

In the mid-1990s, the company repositioned itself as the 'Document Company', to better reflect its core business. The knowledge management movement of the 1990s prompted the company to focus on knowledge sharing initiatives. It started "Eureka" which captured the tips shared informally by the company's service reps and created a database of tips that could be accessed by reps all over the world. Other initiatives, both internal and commercial, also followed and Xerox was recognized as one of the Most Admired Knowledge Enterprises in the world.

Issues:

» To study how the knowledge present within a system can be harnessed to yield major benefits to the organization as well as to the people within it.

» To understand the importance of matching new initiatives with the behavioral and working motivations of people to obtain better acceptance of these initiatives and greater benefits.

Contents:

  Page No.
Most Admired Knowledge Enterprise 1
Background Note 2
Knowledge Sharing at Xerox 4
Eureka and Beyond 5
Conclusion 8
Exhibits 10

Keywords:

Chester F Carlson, photocopy machine, 1938, IBM, GE, photocopiers, New York based, Haloid, documents. Xerox Corp, 1961,liquidated, mid-1990s, repositioned, Document Company, core business, knowledge management, 1990, sharing initiatives, Eureka, informally, company's service, database, tips, reps, Most Admired Knowledge Enterprises

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